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Unicorn Smasher Review 2019: Is It Worth Trying?

unicorn smasher review

Is Unicorn Smasher the best Jungle Scout alternative for Amazon product research? Read out our Unicorn Smasher review.

Product research is one of the most essential part of Amazon’s sales, and an increasing flow of traffic and orders to the store are carried through a great product.

However, product research is also a complicated matter. In order to understand whether a product is our target, we usually have to assess sales, revenue, inventory, review and other metrics for each item.

A lot of software service suppliers have developed a lot of Amazon product research tools, Jungle Scout is one of the most respected and famous. But many sellers complain that the Jungle Scout is too costly and can not afford it.

So today I’ll present you with the free Amazon product research tool called Unicorn Smasher. Does it work the same with Jungle Scout?

1. What is Unicorn Smasher?
2. How to use Unicorn Smasher step by step?
3. Unicorn Smasher Free VS. Pro Version: What are the differences?
4. Jungle Scout VS. Unicorn Smasher
5. Unicorn Smasher Pros & Cons
6. Conclusion

1. What is Unicorn Smasher?

Unicorn Smasher is a chrome extension developed by AMZ Tracker team to help Amazon sellers about product research. It offers extensive information and data including product metrics, sales estimates, market analysis and more about every Amazon item. It is said that the data collected is based on Amazon and Google trends.

Unicorn Smasher chrome extension only works on the Amazon search results page. Besides, it only works with Amazon.com and Amazon.co.uk. Sellers can open the Amazon website, search for keywords, and then click on the “Unicorn Smasher” icon to see the various data about the item.

2. How to use Unicorn Smasher step by step?

The downloading and installation steps for Unicorn Smasher are very straightforward, but you may jump to the paid version if you are not careful. So, please follow my tutorial to learn how to use this tool.

Step 1: Visit Unicorn Smasher’s website

The website is in cartoon-style, a beautiful and distinctive design. Open the official website from unicornsmasher.com. By clicking the GET UNICORN SMASHER button, you will receive a pop-up window for the entry of your name and email address.

Unicorn Smasher register

After you fill in your name and email address, you will be directed to its chrome web store. Please hold on because this is a paid version that requires you input a credit card beforehand.

Unicorn Smasher add credit card

You can search for Unicorn Smasher in the Google chrome store if you want to try the free version to learn about the features, the first one appeared in the search results is free one.

Unicorn Smasher chrome extension

Step 2: Install the Unicorn Smasher chrome extension

Click the Add to Chrome button after you have searched the free version of the Unicorn Smasher and wait a minute to install it. After the setup is down, the AMZ logo will appear in Google Chrome’s upper correct corner.

Unicorn Smasher chrome extension

Step 3: How to find a product to sell?

First, open Amazon website on desktop and enter a keyword of product that you’re interested in from search bar.

Next, click on the Unicorn smasher icon on the top-right corner of your browser when you see the search results are displayed. Then, you will see a pop-up window which shows the overview about the products you searched. The details of the product include: product name, number of sellers, variations, price, category, ranking, estimated sales and revenue, reviews, shipping methods and so on.

Unicorn Smasher data

Click the NEXT PAGE button in the lower left corner to turn the page.

One of the nice things about the Unicorn Smasher is that you can export the search data from clicking the TO CSV button in the lower right corner.

Besides, you can click the ADD TO DASHBOARD button at the top to save the searched product data to the dashboard for later analysis. However, it seems to be a service in paid version.

Unicorn Smasher Review

In addition, to decrease your search variety and quicker to locate the information you want, you can use advanced filters by clicking the FILTER. The available filters are price, number of sellers, variations, ranking, sales volume and revenue, reviews, rating, Amazon FBA.

Unicorn Smasher filters

3. Unicorn Smasher Free VS. Pro Version: What are the differences?

The two versions of Unicorn Smasher are available, free and paid. Most of the features are available in the free version, whether the paid version provides data more accurately. You can learn about the features both free and paid version from the table below:

 Free VersionPro Version
Price $0$49 / lifetime license
  • Ultra-organized dashboard to handle entire Amazon product research in one location.

  • Extract all kinds of data you need and sophisticated filters.

  • Export search results to CSV and save data.
  • All features in free version

  • More accurate in data.

  • Add an opportunity score for every product.
  • I didn’t mention any other features on the table because I don’t believe they are important, so if you are interested you can visit the Website to learn more.

    About the opportunity score

    Recently, Unicorn Smasher also introduced an opportunity score feature like Jungle Scout to help you analyze the entire Amazon product and tell you if it is a nice chance is for you to win Amazon business. There are three types for opportunity score: Low, Medium and High.

    • “Low” indicates that products are overstock, competition is fierce, and profit opportunities are low.
    • “Medium” means market opportunities are general.
    • “High” indicates that products are short in stock, competition is small, and profit opportunities are large.

    4. Jungle Scout VS. Unicorn Smasher

    Jungle Scout is another Amazon product research tool you can use I have mentioned above when you just start your Amazon FBA business and look to source your products online. There are two versions available: Web app and chrome extension.

    Jungle Scout chrome extension functions in the same as Unicorn Smasher and enables users to collect necessary data from a particular Amazon page.

    Jungle Scout VS Unicorn Smasher

    Please check the following table if you want to verify the compared details of Jungle Scout VS Unicorn Smasher.

    MetricsUnicorn SmasherJungle Scout
  • Free

  • $49/lifetime license
  • Chrome extension: $39/month

  • Web app: $49/month
  • Supported Amazon sites US, UKUS, UK, CA, DE, FR, IT, ES, IN, MX
    Dashboard reportsYesYes
    Track CompetitorsYesNo
    Sales EstimatesYesYes
    Filters for searching YesNo
    Opportunity scoreYesYes
    Google trends checkYesNo
    Accurate of dataPoorGeneral
    Customer Support
  • Outdated support articles

  • Poor Chinese support team
  • Professional support team

  • Great online resources about Amazon tutorials
  • As a free Amazon product research tool, Unicorn Smasher is nice jungle scout alternative, but it is not close to the functions and the level of precision provided by Jungle Scout. Unicorn Smasher can assist you, if you just start up and want to get the hang of sales on Amazon. However, Jungle Scout would be better if you seriously sell on Amazon.

    5. Unicorn Smasher Pros & Cons


    • Free & easy to use
    • Display a list of the product details, such as rank, estimated sales and revenues, reviews, etc.
    • Manage your search results in a dashboard.
    • Export the report to CSV


    • Not accurate in data. Many users both on forum and app store have given feedback that the data is not accurate especially in sales estimating.
    • Poor customer service. The articles on their support center are out of date, you can only email the support team if you need help.
    • Fewer features than competitors.
    • It can only display data, it can not provide customers with efficient guidance and still requires users to evaluate by themselves.
    • Currently only provides sales and revenue estimates for the US and UK markets.

    6. Conclusion

    Overall, Unicorn Smasher is a fair Amazon product research tool which is not as good as it advertised. You need to already keep a product idea in mind beforehand because this is a research tool to help you know about estimated sales and revenue of the product you want to sell. It won’t help you if you have no ideas about what categories you’re going to sell.

    Unicorn Smasher can fulfill your requirements completely if you’re new to the Amazon selling or simply want to make a product research and draw inspiration from the information it offers. If you have an in-depth knowledge of Amazon and need more comprehensive information, Unicorn Smasher maybe not suitable for analyzing and tracking the competitors.

    Compared to Jungle Scout, free and easy-to-use are the biggest features of Unicorn Smasher, they are also the reasons why it is so popular among Amazon sellers.

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