Get reviews on Amazon is an essential part of Amazon selling; without reviews, chances are you will never score as many sales as you’d wish. As a marketplace geared towards shoppers rather than sellers, Amazon also encourages buyers to leave a review – positive or negative, that is.
For you as a seller, though, negative reviews could mean the end of your business. Furthermore, getting positive organic reviews on Amazon is not always easy.
There are a few software you can use, but sometimes you might have to adopt different strategies if you don’t want to lose money.
In this article, we’re going to discuss Amazon’s review policy, what you should avoid in your attempt of getting reviews, and what methods you can use.
Before talking about what you should or shouldn’t do when asking for reviews, you must first understand what the rules to respect are.
Misinformed sellers believe they can’t mention reviews at all in communication with their clients. If you believed so too, you’d be pleased to know that not only you can mention reviews, Amazon actually encourages you to do so.
Amazon also encourages buyers to leave reviews and feedback by sending email reminders to all shoppers. Besides these automated emails you can’t control, you can also send follow up and review request emails without breaching any rules, as long as:
- You don’t offer compensation for the review
- You don’t ask for positive reviews
- You don’t ask the buyer to remove or change a negative review
According to the community guidelines, it is also forbidden to review your own products or the products of your competitors.
And if it’s not obvious already, your family or friends can’t review your products without breaching Amazon’s rules, even if they genuinely bought them without you asking.
With these rules in mind, here are a few ways to get reviews on Amazon without breaching the rules above. But before, let’s see what you should avoid.
In its attempt to keep the marketplace as competitive as possible while safeguarding the buyer rights, Amazon forbids sellers to review their own products or have them reviewed by family or friends, as feedback and rating from them could be biased.
Amazon removes all suspicious reviews immediately, but that’s not the worst case scenario. In the case of repeat removals of reviews, your seller account may be banned, which could mean a serious loss of money.
To avoid getting reviews blocked or removed, avoid the 9 things below at all costs.
1. Do not get reviews from people in your city
While the world is small and people from your city could buy your products without even knowing who’s the seller, Amazon will usually look with suspicion at such reviews. So, when approaching your clients to ask for a review or in your attempts to get it from elsewhere, avoid anyone who lives in the same city as you.
2. Do not get reviews from people with the same surname
Coincidences happen, especially if you have a common surname. However, Amazon will believe it’s your relative and will remove the review.
3. Do not get reviews from people who use the same Wi-Fi connection
Everything that happens on the internet can be tracked, including the Wi-Fi connection or device IP from where your products are inserted, and your reviews are written.
It’s pretty self-explanatory, therefore, why you shouldn’t ask anyone who shares your Wi-Fi connection to review your products.
4. Do not get get reviews from people who are your friends on social media
We all have a few people we don’t really know among our social media friends; however, Amazon can’t check what relationship you have with those persons.
So, never ask for any of your Facebook or Instagram friends to submit a review. If you really want to do it, unfriend them first, and then ask.
5. Do not get reviews for a return review
Remember that you can’t review your competitor’s products? Even if they sell something else, any seller on Amazon is your competitor. Since everything is traceable, never agree to get a review for a return review if you don’t want to have your account banned.
6. Get less reviews from people who have used a big discount code
Because you can’t offer compensation for a review, asking people to review your product bought at a big discount may seem sketchy. As a golden rule, you should never ask for a review from products discounted over 30%.
7. Do not encourage reviews immediately after the purchase
We know you want to get those reviews and grow your business as quickly as possible. However, you shouldn’t hurry up things. Most buyers take their time to try the product before leaving a review, so getting it the next day after delivery could be suspicious.
8. Avoid getting too many reviews
Another thing you might know is that getting organic reviews is laborious. Shoppers are often too busy to think about reviewing your product, even if they like it. That’s why you should avoid getting too many reviews compared to the number of products you sold. You should aim to get no more than 10% reviews.
9. Never asking for incentivized reviews
This is a clear breach in the Amazon rules that will get your account suspended instantly. Just don’t do it.
Now that you know what you shouldn’t do, here are a few ways to get reviews without breaching any rules.
Method 1: Amazon follow up emails
One of the easier ways to get some organic reviews is through follow-up campaigns. These campaigns consist of a sequence of emails sent at certain intervals and that allow you to “persuade” the buyer to leave feedback.
You can set up a campaign and send emails manually, or you can use one of the many Amazon feedback services available online.
Regardless of your choice, keep in mind that you must write the emails according to the community guidelines. This means no compensation for a review and no mentioning of any negative feedback your client has already left.
The main drawback of this method is that it may remind an unhappy customer to rate you.
However, if your product is of high quality, your products are delivered in a timely fashion, and you have great customer support, there is nothing to worry about.
Because the return rate is usually low, you might also have to invest some money until getting sufficient reviews.
Method 2: Amazon review trader sites
Amazon review trader sites are totally legal at the moment, and they give you a great opportunity to get genuine reviews from people you don’t know, provided you use them wisely.
Trader sites are of two types, those on which shoppers get a discount code like Vipon and buy their product at the discounted price directly, and those that use rebates.
If you want to get the reviews, you should use the latter. The reason is simple. If you want someone to claim your product on these sites, you have to offer huge discounts.
Getting a review for a heavily discounted or free product breaks rule number 6 above. Besides, you’ll have no guarantee that the shopper will just walk away without leaving a review at all.
By using rebates, your customers will pay the full price upfront, then leave a review. Since you can control when to authorize the rebate, you can do so only after you got the review.
Amazon will never know the product was discounted, and you’ll have higher chances to get a positive review.
Method 3: Facebook groups which related to your niche
Facebook is full of Amazon review groups, but joining them and asking for a review can result in an instant ban.
However, you can use Facebook groups wisely. Join those that have nothing to do with Amazon but are related to your niche. Engage in conversations and see who might be interested in your product.
Then, contact those people via private message and offer them a sample of your product in exchange for the review. Send them money to purchase your product, to prevent any breaches in Amazon’s clauses.
Keep in mind that not everyone is honest, though. So, you might lose some money and get no review.
Method 4: Amazon Vine program
If you’re an Amazon vendor and have a stellar quality product, the Amazon Vine program is a great way to get genuine ratings.
This is an invite-only program in which vendors give their products to shoppers selected by Amazon. These Vine Voices will then write a review on your product and publish it.
Before adhering, know that you can’t remove a Vine review, you will be forbidden from contacting the Vine Voice, and such a review can’t be changed. Most importantly, there is no guarantee that it will be a positive one.
Method 5: Product packaging insert
Another simple method to ask for a review is to use product package inserts. These are small cards with your company name and brand story on them; at the end of the story, ask your buyer if they want another product for free for a review.
This method only works if you’re fulfilling your own products, and it doesn’t comply with the guideline rules, so you should use it with caution.
Method 6: Build a website and collect emails
Having a company website is always a great idea. Having a company blog filled with useful content is not always a great idea; it’s a great way to build a mailing list outside Amazon.
Once you have the list, design a cute newsletter announcing your subscribers that you will give away some products for reviews.
This method is not fully compliant with Amazon’s rules either, but it can work as long as you use it with caution and never ask for a positive review specifically.
Method 7: Reach out Amazon top reviewers
Getting a review from an Amazon top reviewer would mean higher chances to have it approved without delay. To reach them, you can go on the Amazon’s Top Customer Reviewers page and create yourself a file with all listed emails.
Alternatively, there are online tools that do the same thing for you.
Once you have the list, write a nice email with a few things about your product and a link to it. Remember that according to the current Amazon rules, you can’t give your product for free, offer a very high discount, or offer any compensation for the review, so you’ll have to pay attention to how you write the email.
You can either hope that those interested in your product will buy and review it, or find an alternative and face any potential consequences. If you don’t want to have your account banned, we suggest the former.
Method 8: Cooperate with free stuff websites
Free stuff websites work more or less in the same way as review trader sites. Partnering up with these sites means you’ll give away some of your products, but there are higher chances to reach your objective.
The risks are similar to those selling via review trader sites, so beware of not breaching any rules, or you may have your Amazon account banned.
Method 9: Get from friends of friends
The last method to get reviews on Amazon is from friends of friends. There are many ways to do this. For instance, you could ask your friends to put you in contact with their friends; give them money to buy your product and review it.
You can also build connections in your community and use the same method.
Just remember to never ask a review to someone living in the same city as you do. Also, know that some people may never leave the review, so you should also account for some lost money.
Getting reviews on Amazon while complying with the rules could be tricky, but there are a few ways you can do it. Just make sure to always remember what you shouldn’t do, then use your favorite method or a combination of them to grow your business on Amazon.